SEO Website Case Studies

A brand-new domain with zero authority, competing for "water hardness" queries against water utility companies and Wikipedia. The head term is informational and high volume, but every result on page one was a regional supplier or an encyclopedia entry, not a focused resource.

We built 49 area and water-company pages on a flat /area/ URL structure, each mapping a UK region to its measured hardness, the supplier that serves it, and a soft-water recommendation. Every page carries Organization, FAQPage and BreadcrumbList schema. The homepage targets the head term; the area pages capture the long tail.

1,082 organic clicks and 60.8k impressions per month within the first year, at an 8.0 average position. All 49 pages indexed in Search Console with no thin-content flags. No backlinks bought, no ads run.

Hundreds of "how many syns in" long-tail queries, each with low individual volume but huge aggregate demand. The existing results were thin, ad-heavy forum threads that buried the answer below the fold.

We built 211 Slimming World syns pages and takeaway guides, every one answer-first: the syn value sits in the opening sentence, followed by portion context and a calculation. Recipe and FAQPage schema on every entry, with a hub-and-spoke link map by food category.

85.8k impressions per month, the largest impression volume in the network, and 512 clicks per month across hundreds of long-tail queries. The answer-first structure wins featured snippets on the highest-volume terms.

A fitness micro-niche dominated by YouTube videos and large publishers. Ranking meant out-specifying the competition with data the big sites did not bother to structure.

We built 53 pages covering dead hang standards, world records and training programmes, each anchored by a data table broken down by age and sex. HowTo and FAQPage schema throughout, with internal links from every standard to its training plan.

437 clicks per month from 36.2k impressions. The top page ranks position 7.0 for "dead hang time by age" and pulls 22.8k impressions on its own. Every page indexed within weeks of launch.

A property-data niche built from a standing start, with no domain history and a head term ("rental yield") owned by established letting agents and portals.

We built 120 area-level rental yield pages, each driven by postcode-level price and rent data, with a worked yield calculation and a comparison to the regional average. Dataset and FAQPage schema on every page, flat /area/ URLs.

37.9k impressions and 98 clicks per month at a 9.3 average position, growing month on month from zero. The long-tail area pages are climbing as the domain ages and internal links compound.

A competitive affiliate niche where ranking depends on product schema, genuine comparison depth and trust signals that thin "best of" lists never earn.

We built a 135-page affiliate site with reusable BuyBox components, head-to-head comparison pages and full Product and Review schema. Each review leads with specs and a clear verdict; comparison pages cross-link the whole catalogue.

6.7k impressions per month and full schema coverage across all 135 pages, ranking for long-tail health and equipment queries as the newest site in the network.