Dead Hangs: SEO Website Case Study
53 pages covering dead hang standards, world records, and training programmes. Top page ranks position 7.0 for "dead hang time by age", with 22.8k impressions on that page alone.
Published 1 September 2026
Ownership disclosure
Dead Hangs is a site we own and operate ourselves as part of our own SEO network. It is not a client project and this is not an independent client testimonial. The figures below are first-party Google Search Console data pulled from the property we control, shown so you can see exactly how we read and act on the same kind of data your own site would generate.
Challenge
A fitness micro-niche dominated by YouTube videos and large publishers. Ranking meant out-specifying the competition with data the big sites did not bother to structure.
Approach
We built 53 pages covering dead hang standards, world records and training programmes, each anchored by a data table broken down by age and sex. HowTo and FAQPage schema throughout, with internal links from every standard to its training plan.
Result
437 clicks per month from 36.2k impressions. The top page ranks position 7.0 for "dead hang time by age" and pulls 22.8k impressions on its own. Every page indexed within weeks of launch.
Metrics
Architecture and Schema
Dead Hangs: ranking keywords by position
Architecture
Astro 5 static build on Cloudflare Pages. Standards, records and training pages cross-linked, flat URLs, sitemap plus IndexNow.
Schema graph
Schema coverage
100% of pages carry validated schema markup.
Methodology
Clicks, impressions, and average position figures come directly from Google Search Console for deadhangs.com. Page-indexed counts come from the same property's coverage report. Ranking position buckets group the keywords we track for this site by average position. No third-party rank tracker, panel data, or estimate is used.
These figures are stored first-party snapshots from our own Search Console data, not a live feed. They show performance as recorded, not the site's current position today.
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