Dead Hangs: SEO Website Case Study
53 pages covering dead hang standards, world records, and training programmes. Top query "dead hang time by age" averages position 2.2, with the page it targets pulling 67.5k impressions on its own (28 days to 25 Sep 2026).
Published 1 September 2026. Figures last checked against Search Console on 26 September 2026.
Ownership disclosure
Dead Hangs is a site we own and operate ourselves as part of our own SEO network. It is not a client project and this is not an independent client testimonial. The figures below are first-party Google Search Console data pulled from the property we control, shown so you can see exactly how we read and act on the same kind of data your own site would generate.
Challenge
A fitness micro-niche dominated by YouTube videos and large publishers. Ranking meant out-specifying the competition with data the big sites did not bother to structure.
Approach
We built pages covering dead hang standards, world records and training programmes, each anchored by a data table broken down by age and sex. HowTo and FAQPage schema throughout, with internal links from every standard to its training plan.
Result
3,035 clicks from 107.2k impressions in the 28 days to 25 September 2026, the largest impression volume in the network. The query "dead hang time by age" averages position 2.2, and the page it targets pulls 67.5k impressions on its own.
Metrics
Architecture and Schema
Dead Hangs: ranking keywords by position
Architecture
Astro 5 static build on Cloudflare Pages. Standards, records and training pages cross-linked, flat URLs, sitemap plus IndexNow.
Schema graph
Schema coverage
100% of pages carry schema markup, as coded at build time (not independently re-audited in the most recent fact check).
Methodology
Clicks, impressions, and average position figures come directly from Google Search Console for deadhangs.com, pulled for the trailing 28 days from 2026-08-29 to 2026-09-25. Page-indexed counts come from the same property's coverage report and were not re-checked in the most recent pass. Ranking position buckets group the keywords we track for this site by average position and were also not re-checked in the most recent pass. No third-party rank tracker, panel data, or estimate is used for the clicks, impressions or position figures.
These figures are a dated snapshot from our own Search Console data, last checked on 2026-09-26, not a live feed. They show performance as recorded for that window, not the site's current position today.
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