Water Hardness UK: SEO Website Case Study
49 area and water-company pages ranking for "water hardness" queries across every UK region. Position 10.4 average, 85.0k impressions/month (28 days to 25 Sep 2026).
Published 1 September 2026. Figures last checked against Search Console on 26 September 2026.
Ownership disclosure
Water Hardness UK is a site we own and operate ourselves as part of our own SEO network. It is not a client project and this is not an independent client testimonial. The figures below are first-party Google Search Console data pulled from the property we control, shown so you can see exactly how we read and act on the same kind of data your own site would generate.
Challenge
A brand-new domain with zero authority, competing for "water hardness" queries against water utility companies and Wikipedia. The head term is informational and high volume, but every result on page one was a regional supplier or an encyclopedia entry, not a focused resource.
Approach
We built area and water-company pages on a flat /area/ URL structure, each mapping a UK region to its measured hardness, the supplier that serves it, and a soft-water recommendation. Every page carries Organization, FAQPage and BreadcrumbList schema. The homepage targets the head term; the area pages capture the long tail.
Result
1,642 organic clicks and 85.0k impressions in the 28 days to 25 September 2026, at a 10.4 average position. No backlinks bought, no ads run. Page count and full indexation status were not re-verified in this pass; see the methodology note below.
Metrics
Architecture and Schema
Water Hardness UK: ranking keywords by position
Architecture
Astro 5 static build on Cloudflare Pages. County and supplier pages generated from a single water-hardness dataset, flat URLs, sitemap plus IndexNow submission.
Schema graph
Schema coverage
100% of pages carry schema markup, as coded at build time (not independently re-audited in the most recent fact check).
Methodology
Clicks, impressions, and average position figures come directly from Google Search Console for waterhard.uk, pulled for the trailing 28 days from 2026-08-29 to 2026-09-25. Page-indexed counts come from the same property's coverage report and were not re-checked in the most recent pass. Ranking position buckets group the keywords we track for this site by average position and were also not re-checked in the most recent pass. No third-party rank tracker, panel data, or estimate is used for the clicks, impressions or position figures.
These figures are a dated snapshot from our own Search Console data, last checked on 2026-09-26, not a live feed. They show performance as recorded for that window, not the site's current position today.
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