Water Hardness UK: SEO Website Case Study
49 area and water-company pages ranking for "water hardness" queries across every UK region. Position 8.0 average, 60.8k impressions/month.
Published 1 September 2026
Ownership disclosure
Water Hardness UK is a site we own and operate ourselves as part of our own SEO network. It is not a client project and this is not an independent client testimonial. The figures below are first-party Google Search Console data pulled from the property we control, shown so you can see exactly how we read and act on the same kind of data your own site would generate.
Challenge
A brand-new domain with zero authority, competing for "water hardness" queries against water utility companies and Wikipedia. The head term is informational and high volume, but every result on page one was a regional supplier or an encyclopedia entry, not a focused resource.
Approach
We built 49 area and water-company pages on a flat /area/ URL structure, each mapping a UK region to its measured hardness, the supplier that serves it, and a soft-water recommendation. Every page carries Organization, FAQPage and BreadcrumbList schema. The homepage targets the head term; the area pages capture the long tail.
Result
1,082 organic clicks and 60.8k impressions per month within the first year, at an 8.0 average position. All 49 pages indexed in Search Console with no thin-content flags. No backlinks bought, no ads run.
Metrics
Architecture and Schema
Water Hardness UK: ranking keywords by position
Architecture
Astro 5 static build on Cloudflare Pages. County and supplier pages generated from a single water-hardness dataset, flat URLs, sitemap plus IndexNow submission.
Schema graph
Schema coverage
100% of pages carry validated schema markup.
Methodology
Clicks, impressions, and average position figures come directly from Google Search Console for waterhard.uk. Page-indexed counts come from the same property's coverage report. Ranking position buckets group the keywords we track for this site by average position. No third-party rank tracker, panel data, or estimate is used.
These figures are stored first-party snapshots from our own Search Console data, not a live feed. They show performance as recorded, not the site's current position today.
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