She Cooks She Eats: SEO Website Case Study
211 Slimming World syns pages and takeaway guides. 192 clicks/month (28 days to 25 Sep 2026), ranking for hundreds of "how many syns in" long-tail queries. Traffic is down sharply from its earlier peak; see the case study for detail.
Published 1 September 2026. Figures last checked against Search Console on 26 September 2026.
Ownership disclosure
She Cooks She Eats is a site we own and operate ourselves as part of our own SEO network. It is not a client project and this is not an independent client testimonial. The figures below are first-party Google Search Console data pulled from the property we control, shown so you can see exactly how we read and act on the same kind of data your own site would generate.
Challenge
Hundreds of "how many syns in" long-tail queries, each with low individual volume but huge aggregate demand. The existing results were thin, ad-heavy forum threads that buried the answer below the fold.
Approach
We built Slimming World syns pages and takeaway guides, every one answer-first: the syn value sits in the opening sentence, followed by portion context and a calculation. Recipe and FAQPage schema on every entry, with a hub-and-spoke link map by food category.
Result
29.6k impressions and 192 clicks in the 28 days to 25 September 2026, at a 12.1 average position, across hundreds of long-tail queries. This is well down on the site's earlier performance; traffic has declined sharply since the pages were first built and is flagged for a separate decay review rather than presented as current growth.
Metrics
Architecture and Schema
She Cooks She Eats: ranking keywords by position
Architecture
Astro 5 static build on Cloudflare Pages. Category hubs link to individual syn-value pages, flat two-level URLs, full sitemap and IndexNow coverage.
Schema graph
Schema coverage
100% of pages carry schema markup, as coded at build time (not independently re-audited in the most recent fact check).
Methodology
Clicks, impressions, and average position figures come directly from Google Search Console for shecookssheeats.co.uk, pulled for the trailing 28 days from 2026-08-29 to 2026-09-25. Page-indexed counts come from the same property's coverage report and were not re-checked in the most recent pass. Ranking position buckets group the keywords we track for this site by average position and were also not re-checked in the most recent pass. No third-party rank tracker, panel data, or estimate is used for the clicks, impressions or position figures.
These figures are a dated snapshot from our own Search Console data, last checked on 2026-09-26, not a live feed. They show performance as recorded for that window, not the site's current position today.
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