She Cooks She Eats: SEO Website Case Study
211 Slimming World syns pages and takeaway guides. 512 clicks/month, ranking for hundreds of "how many syns in" long-tail queries.
Published 1 September 2026
Ownership disclosure
She Cooks She Eats is a site we own and operate ourselves as part of our own SEO network. It is not a client project and this is not an independent client testimonial. The figures below are first-party Google Search Console data pulled from the property we control, shown so you can see exactly how we read and act on the same kind of data your own site would generate.
Challenge
Hundreds of "how many syns in" long-tail queries, each with low individual volume but huge aggregate demand. The existing results were thin, ad-heavy forum threads that buried the answer below the fold.
Approach
We built 211 Slimming World syns pages and takeaway guides, every one answer-first: the syn value sits in the opening sentence, followed by portion context and a calculation. Recipe and FAQPage schema on every entry, with a hub-and-spoke link map by food category.
Result
85.8k impressions per month, the largest impression volume in the network, and 512 clicks per month across hundreds of long-tail queries. The answer-first structure wins featured snippets on the highest-volume terms.
Metrics
Architecture and Schema
She Cooks She Eats: ranking keywords by position
Architecture
Astro 5 static build on Cloudflare Pages. Category hubs link to individual syn-value pages, flat two-level URLs, full sitemap and IndexNow coverage.
Schema graph
Schema coverage
100% of pages carry validated schema markup.
Methodology
Clicks, impressions, and average position figures come directly from Google Search Console for shecookssheeats.co.uk. Page-indexed counts come from the same property's coverage report. Ranking position buckets group the keywords we track for this site by average position. No third-party rank tracker, panel data, or estimate is used.
These figures are stored first-party snapshots from our own Search Console data, not a live feed. They show performance as recorded, not the site's current position today.
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